Marketing

Mana strives to bring the benefits of organic food and farming practices to a larger public audience. We believe that organic need not be a nit-picky lifestyle choice if the product is reasonably priced, readily available and qualitatively better than its chemically grown alternatives.

At the same time we are attempting to tide against the rapid homogenization of foods in the supermarket generation and focus on growing and selling indigenous varieties that can be traced back to the region or even village from where it is sourced. Rather than making our sources anonymous under the umbrella name of Mana, we bring to you the names of the villages that we work with directly on the packaging of our products.

Through tie-ups with various retail models, Mana Organics markets products that are certified organic or in-conversion by SGS India Pvt. Ltd. for NOP and NPOP international standards.

Our second brand, Mana Naturals, promotes organic produce of comparable quality that is sourced from growers who are not certified by these bodies.

In addition to having our own products:

  1. We are open for business tie ups with other organic projects/individual growers who are interested in marketing their products under our brand name and/or co-branding their products with us.
  2. We also provide consultancy services for setting up new projects and assist in the implementation of the certification process for organic farmers who are NOT yet certified if the individuals/organization wish to market their produce through us.

Please contact us for more details on our procurement and marketing policies.

To view a full list of our current products, please visit our Retail page.

 

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