News — product development

At Mana Organics and Chota Tingrai Tea Estate, we innovate on all fronts. From creating new social projects on the tea estate to applying new organic farming techniques, we strive to incorporate technology from around the world into our tea production to create a unique product of exceptional quality in every way. Mana Organics Super Twist Organic Green Tea is the most recent result of our innovation efforts. Created in partnership with Japanese tea makers, this tea represents the culmination of a year’s worth of work. It represents the coming together of Japanese manufacturing with Indian leaf, organic practices with...

From Idea to Product Transforming an idea into a real product is one of the rewarding parts of starting a business. And it is also one of the most risky and expensive. One can spend thousands if not millions of dollars designing the “perfect” product and then find no one wishes to buy it. But this is changing. Designers have started to abandon the traditional method of spending years and millions of dollars trying to design the perfect product through focus groups and market research. Recently, a different product development methodology has taken hold: Minimum Viable Products. Minimum Viable Products...