News — tea business

If you have ever researched starting a business, you have found a plethora of articles featuring copious amounts of armchair quarterbacking, but little reality. Mana Organics just celebrated its first year of USA operations. We’ve learned a lot, and wanted to share some of those lessons today. We have not put these lessons in any particular order, but hope that they provide a sense of the realities that come with starting a business. 1. Get a sales department I’m a Berkeley trained economist by academic background. I wish that sales was a simple as Dr. Zilbo explained. “A product is...